Here are the main points you need to be aware of:
Respectful and Appropriate ContentNo Hate Speech or Bullying: Instagram prohibits content that promotes violence, hate speech, or discrimination based on race, ethnicity, national origin, gender, sexual orientation, religion, or disability. Bullying, harassment, and threats are also strictly forbidden.
No Nudity or Sexual Content: Instagram generally does not allow nudity. This includes photos, videos, and digital content. Exceptions are made for posts that are artistic, educational, or related to health, such as posts about breastfeeding or post-mastectomy scars.
No Graphic Violence: Content that glorifies violence or showcases graphic content is not allowed. This includes images or videos that depict harm, violence, or injury.No
Hate Organizations: Content supporting terrorist organizations, organized hate groups, or criminal activities is strictly prohibited.Intellectual Property
RightsRespect Copyright: Only post content that you have created or have permission to share. This includes photos, videos, music, and any other type of content. Violating copyright laws can result in content removal and account penalties.
Don’t Impersonate Others: Creating accounts that pretend to be someone else or using someone else's content without permission is against the rules. This includes parody accounts that could cause confusion about your identity.
Avoid Spam and Fake Engagement: Instagram prohibits the use of services that offer to increase followers, likes, or comments. Engaging in such practices can lead to account restrictions or bans.
Avoid Spammy Behavior: Posting repetitive content, overly frequent posts, or engaging in mass-following and unfollowing activities is considered spammy behavior and can result in penalties.
Respect Privacy: Do not share other people’s private information without their consent. This includes sharing phone numbers, addresses, or any other personal details.
Don’t Post Unauthorized Photos: Only post images or videos of people if you have their permission, especially in private or sensitive settings.
Legal and Safe Conduct/ Follow the Law: Instagram’s guidelines require that all content complies with local laws. This means not posting content related to illegal activities, drugs, or regulated goods.
No Dangerous Activities: Posts that promote or glorify dangerous activities, such as extreme sports without safety measures, are discouraged and may be removed.
Transparency with Branded Content/Disclose Paid Partnerships: If you’re posting content in partnership with a brand, you must clearly disclose the relationship by using Instagram’s branded content tools. This helps maintain transparency and builds trust with your audience.
Follow Advertising Laws: Ensure that all your promotional content complies with advertising regulations, including proper disclosures for sponsored content and partnerships.
Engage Authentically/Be Genuine: Instagram values authenticity. It’s important to be yourself and share content that reflects who you are. Authentic engagement with your audience is key to building a genuine community.
Reporting and Consequences/Reporting Violations: If you come across content that violates Instagram's guidelines, you can report it directly through the app. Instagram reviews reports and may take action, such as removing content or disabling accounts.
Consequences of Violations: Depending on the severity and frequency of violations, Instagram may issue warnings, remove content, limit account features, suspend accounts, or permanently ban users. By adhering to these guidelines, you ensure that your Instagram presence is both compliant and respected within the community. This helps you avoid penalties and maintain a positive reputation, which is crucial for long-term success on the platform.