YOUR INSTAGRAM PAGE
the heart of your instagram strategy
photo posts are the backbone of instagram, visually appealing images are essential for growing audience attention and increasing your influence.
key elements of engaging photo posts:
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high quality images with high resolution and good lighting
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strong composition using the rule of thirds and experimenting with good angles and framing.
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don't be afraid to leave some empty space in your photos to emphasise the main subject in your photos.
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stick to your niche and colour palette to create a cohesive feed
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authentic and relatable content to reflect yourself or your brand.
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use a catchy caption, refer to the caption page to find the most effective captions.​
types of photo posts to consider:
lifestyle
products
events
each post cluster has a certain theme they have successfully stuck to, wether that is colour, niche or location
instagram reels
instagram reels are one of the most dynamic ways to engage with audience and showcase your creativity
why they matter?
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increased visibility on the explore page
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higher engagement as people doom scroll on reels consistently
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showcase your creativity
key elements of a succesful reel:
the first few seconds of your reel are crucial, start with a strong visual or attention-grabbing moment to ensure viewers stick around. many people doom scroll on reels and swipe past anything that could bore them.
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use trending audio's and music to increase the chance of being featured on the explore page.
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just remember to keep your niche running throughout your reels too.
succesful reels:
each profile has their own niche and keep their reels captivating from the start
instagram stories
instagram stories are a powerful tool to connect with followers in real time and driving engagement.
why they matter?
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authenticity and real time engagement
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driving traffic and actions: such as swipe up links
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stay 'top of mind': keeping you visible at the top of followers feeds
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interactive content: polls, quizzes and questions
CONTENT IDEAS FOR STORIES:
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BEHIND THE SCENES
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EXCLUSIVE CONTENT AND ANNOUNCEMENTS
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INTERACTIVE Q&A SESSIONS
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SHOUTOUTS OF OTHER CREATORS
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TUTORIALS OR TIPS
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POLLS AND SURVEYS
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CONTENT PREVIEWS
MAXIMISE YOUR STORIES IMPACT:
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POST REGULARLY TO KEEP AUDIENCE ENGAGED
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USE HASHTAGS AND LOCATION TAGS TO REACH OTHERS WHO DON'T FOLLOW YOU YET
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ENGAGE TO USERS WHO RESPOND TO YOUR STORIES
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ANALYSE YOUR PERFORMANCE TO SEE WHAT WORKS BEST FOR YOU
instagram captions
a great post or reel catches your audience's eye but it's the caption that can turn a casual viewer into an engaged follower. captions give content.
why captions are crucial:
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connect with your audience by sharing personal thoughts or 'behind the scenes'
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​encourage viewers to interact with your post or link
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expressing yourself or your brands personality
key elements:
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grab the attention of readers instantly by getting to the point straight away or starting with a powerful sentance
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tell your story describing the post
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include any relevant links
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use hastags wisely that is relevant to your post and niche
InstaGRAM ADVERTISING
BOOST YOUR REACH AND DRIVE RESULTS
WHY BOTHER?
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MASSIVE AUDIENCE: ACCESS TO A GLOBAL AUDIENCE, INSTA ADS CAN HELP YOU REACH THE RIGHT PEOPLE
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​HIGHLY VISUAL PLATFORM: INSTA IS A VISUALLY DRIVEN PLATFORM MAKING IT PERFECT FOR SHOWCASING PRODUCTS OR SERVICES
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ADVANCED TARGETING TOOLS: TARGET SPECIFIC AUDIENCE AGES, INTERESTS AND BEHAVIOURS
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TRACK YOUR PERFORMANCE: MAKING DATA-DRIVEN DECISIONS TO OPTIMISE YOUR CAMPAIGNS
TYPES OF AD'S:
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PHOTO AD'S: SIMPLE SINGLE IMAGE AD'S IDEAL FOR SHOWCASING PRODUCTS WITH NO NEED FOR LONG ATTENTION SPAN VIEWERS.
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VIDEO AD'S: TELL A MORE DETAILED STORY WITH MOTION AND SOUND, GREAT FOR DEMO'S OR TESTIMONIALS
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CAROUSEL AD'S: MULTI-IMAGE OR MULTI-VIDEO AD'S LET USERS SWIPE THROUGH, PERFECT FOR SHOWCASING MULTIPLE AD'S OR FEED.
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SHOPPING AD'S: ALLOW USERS TO SHOP DIRECTLY FROM YOUR AD WITH PRODUCT TAGS. MAKING SHOPPING SEAMLESS AND ACCESSIBLE.
SETTING UP YOUR AD CAMPAIGN
DEFINE YOUR GOALS:
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Awareness: If your goal is to increase brand awareness, focus on reaching a broad audience and generating interest in your brand.
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Consideration: If you want to drive traffic to your website or increase engagement, your ads should encourage users to click, watch a video, or interact with your content.
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Conversion: For campaigns focused on driving sales or leads, optimize your ads for actions like purchases, sign-ups, or app installs.
IDENTIFY YOUR AUDIENCE:
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Demographics: Specify the age, gender, location, and language of your target audience.
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Interests and Behaviors: Use Instagram’s targeting options to reach people based on their interests, such as fitness, fashion, or technology, and behaviors like shopping habits.
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Custom Audiences: Upload your customer lists or use data from your website (via the Facebook Pixel) to target people who have already interacted with your brand.
CREATE ENGAGING AD CREATIVE:
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Compelling Visuals: Ensure your visuals are high-quality, eye-catching, and aligned with your brand. Use bright colors, clear images, and avoid cluttered designs.
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Clear Messaging: Your ad copy should be concise and focused on the benefits of your product or service. Highlight what makes your offer unique and why users should care.
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Strong CTA: Every ad should have a clear CTA, whether it’s “Shop Now,” “Learn More,” or “Sign Up.” Make sure the CTA aligns with your campaign goals.
SET A BUDGET AND SCHEDULE:
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Daily vs. Lifetime Budget: Choose between setting a daily budget (how much you’ll spend per day) or a lifetime budget (how much you’ll spend over the entire campaign).
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Ad Scheduling: Decide whether to run your ads continuously or during specific days and times. You can also choose to show ads only during your audience’s most active times.
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Bidding Strategy: Select your bidding strategy based on your goals—whether you want to maximize clicks, impressions, or conversions.
LAUNCH AND MONITOR YOUR CAMPAIGN:
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Track Performance: Use Instagram’s analytics tools to monitor your ad’s performance in real-time. Track key metrics like reach, impressions, engagement, click-through rate (CTR), and conversion rate.
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A/B Testing: Run A/B tests with different ad creatives, headlines, or CTAs to see which versions perform best. Use these insights to optimize your ads for better results.
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Optimize and Adjust: Based on performance data, adjust your targeting, budget, or ad creative to improve your campaign’s effectiveness. Continuously optimize your ads to ensure you’re getting the best possible return on investment (ROI).
INTERACTIONS
BUILD CONNECTIONS WITH YOUR AUDIENCE
WHY INTERACTION MATTERS:
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BUILDS A LOYAL COMMUNITY
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BOOSTS ENGAGEMENT WITH INSTAGRAMS ALGORITHM
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HUMANISES YOUR BRAND
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DRIVES BROADER ORGANIC GROWTH
KEY AREAS TO IMPLEMENT:
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RESPOND TO COMMENTS SHOWING YOU VALUE YOUR AUDIENCE'S INTERACTION WHICH ALSO PICKS UP IN THE ALGORITHM
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DIRECT MESSAGE (DM) TO CREATE MORE PERSONAL CONNECTIONS WITH FANS
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ENGAGE WITH STORIES SUCH AS POLLS AND QUESTION BOXES
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LIKE & COMMENT ON OTHER'S POSTS WHICH ENCOURAGES OTHERS TO ON YOUR OWN, INCREASING ENGAGEMENT
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COLLABS AND SHOUTOUTS MASSIVELY INCREASES GROWTH AS IF YOUR'E SHARING FANS
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GO LIVE REGULARLY TO INTERACT WITH AUDIENCE IN REAL TIME
giveaways
increasing engagement and loyalty
why they matter:
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increase engagement with more followers interacting with your posts and stories
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grow your following
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building brand awareness
your how-to:
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define your goals: what do you want from the giveaway? increase followers? promote products? gather ugc?
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choose a relevant/ enticing prize that is valuable enough for people to enter the giveaway
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set clear and easy entry requirements such as: 'like', 'follow', 'repost', 'tag 3 friends.'
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create an eye-catching post showcasing the product in high quality.
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promote your giveaway leveraging all social platforms
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set a deadline and announce the winner on a live stream to create excitement and impatience.
each has stuck with a theme, all captions are easy to read explaining in short what the giveaway provides
content calendars
staying organised
instead of sitting wondering what to post, set yourself a content calendar to refer back to on what needs to be topped up/done. either use a regular calendar or use notion app like shown in the apps and tools section of your members page.
why?
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able to do more regular posting
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able to do batch posts so you're not creating posts every day
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helps to visualise a mix of content
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plan content around key dates
monday
10 profile feed pics & two landscapes
tuesday
plan giveaway
wednesday
live video on insta for one hour
thursday
take giveaway feed
friday
post giveaway and take 5 reels
saturday
batch of profiles and non profiles
sunday
live video showing new products